{"product_id":"9781942267133","title":"Selling Strategically: A 21st-Century Playbook","description":"\u003cp\u003eIn this post-recessionary era, sales professionals in every business-to-business sector must “up their game” significantly in order to create sustainable success for organisations and individuals alike.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e Selling Strategically – A 21st-Century Playbook\u003c\/em\u003e provides a proven and practical journey through the pivotal sales “upgrades” necessary to achieve and sustain revenue growth and profitability in a demanding and highly competitive 21st-century business environment.\u003c\/p\u003e\u003cp\u003eThis book provides both the “Why?” and the “How?” of “selling strategically” and tracks why this business-to-business sales methodology plays a key role in delivering sales success for forward-thinking organisations. It introduces the role of the Sales Strategist and delves deeply into the four key attributes that define that role.\u003c\/p\u003e\u003cp\u003eAnd to ensure that the book’s key sales principles can be applied immediately, there is a unique, step-by-step Playbook that provides the essential “how to” steps. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Dagmar Miura","offers":[{"title":"Default Title","offer_id":49869610811632,"sku":"9781942267133","price":21.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781942267133","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}