{"product_id":"9781942324034","title":"Release the Power of ENTANGLED MARKETING: Moving Beyond Engagement","description":"\u003cp\u003eEntangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century’s arm’s-length relationships to the twenty-first century’s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe ability to release the power of entangled marketing changes one’s thinking about how marketing can work best in the digital age.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"The Internationalist","offers":[{"title":"Default Title","offer_id":50023714816240,"sku":"9781942324034","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781942324034","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}