{"product_id":"9781942464471","title":"Millennial Donors: They're Not Who You Think They Are","description":"\u003cp\u003eThe Millennial generation is the biggest generation in history–83 million men and women strong. Born between 1982 and 2000, Millennials are generous–but not in the ways you might think.\u003c\/p\u003e\u003cp\u003eBased on a study of Millennial donors across the United States, the United Kingdom, and Australia, Dunham+Company's \u003cem\u003eMillennial Donors: They’re Not Who You Think They Are\u003c\/em\u003e shines a light on how your organization can engage and cultivate Millennial donors. It answers the questions:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhat charities do Millennials support?\u003c\/li\u003e \u003cli\u003eHow much do they give?\u003c\/li\u003e \u003cli\u003eWhat prompts them to give?\u003c\/li\u003e \u003cli\u003eWhat are the general attributes and attitudes of Millennial donors?\u003c\/li\u003e \u003cli\u003eHow do they compare to other generations of donors?\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Millennial generation isn't who you think they are. And this study gives you what you need to understand what makes Millennial donors tick–and shows you how to create advocates for your cause for many years to come.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Dunham Books","offers":[{"title":"Default Title","offer_id":47040677216496,"sku":"9781942464471","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781942464471_p0.jpg?v=1763756746","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781942464471","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}