{"product_id":"9781942489122","title":"Relevance Raises Response: How to Engage and Acquire Mobile Marketing","description":"\u003cp\u003e\u003cstrong\u003eRELEVANCE RAISES RESPONSE\u003c\/strong\u003e and that is precisely why \u003cstrong\u003emobile marketing\u003c\/strong\u003e is the greatest advertising and marketing medium of all-time.  Mobile offers the ability to laser target your audience by providing the best offer, at the best time, when the targeted customer is most likely to buy.\u003c\/p\u003e  \u003cp\u003eTHE CHAPTERS\u003c\/p\u003e  \u003cp\u003eIn \u003cem\u003eRelevance Raises Response: How to Engage and Acquire with Mobile Marketing\u003c\/em\u003e, author Bob Bentz takes you through all of the major elements that contribute to mobile marketing success in nine easy to read chapters that will help your business sell more with mobile.\u003c\/p\u003e  \u003col\u003e  \u003cli\u003e Introduction to Mobile\u003c\/li\u003e  \u003cli\u003eAdvantages of Mobile\u003c\/li\u003e  \u003cli\u003eMobile-Optimized Websites\u003c\/li\u003e  \u003cli\u003eText Message Marketing\u003c\/li\u003e  \u003cli\u003eSocial Media\u003c\/li\u003e  \u003cli\u003eMobile Advertising\u003c\/li\u003e  \u003cli\u003eMobile Apps\u003c\/li\u003e  \u003cli\u003eMobile Commerce\u003c\/li\u003e  \u003cli\u003eThe Future of Mobile\u003c\/li\u003e \u003c\/ol\u003e  \u003cp\u003eWHAT YOU’LL LEARN ABOUT MOBILE MARKETING\u003c\/p\u003e  \u003cp\u003eThis is not a book that will philosophize about mobile and give you theories on why it is so effective.  Instead, it is book written by a businessperson who works in the trenches of mobile marketing every day with hundreds of customers, in many different vertical markets.  What you’ll get when reading this book is actionable insight on what you can do to help your business sell more with mobile.\u003c\/p\u003e  \u003cp\u003eWhat you’ll learn in these chapters includes:\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eThe History of the Mobile Phone\u003c\/li\u003e  \u003cli\u003eHow to Set and Analyze Key Performance Indicators (KPIs)\u003c\/li\u003e  \u003cli\u003eMobile Marketing Definitions and Buzzwords\u003c\/li\u003e  \u003cli\u003ePrinciples of Responsive Design\u003c\/li\u003e  \u003cli\u003eHow to Use A\/B and Multivariate Testing\u003c\/li\u003e  \u003cli\u003eMobile Search Engine Optimization (SEO)\u003c\/li\u003e  \u003cli\u003eLegal Requirements for SMS Short Code Marketing\u003c\/li\u003e  \u003cli\u003eAnalysis of the Major Social Media Networks\u003c\/li\u003e  \u003cli\u003eHow to Attract Followers with Social Media\u003c\/li\u003e  \u003cli\u003eHow to Advertise In-Apps\u003c\/li\u003e  \u003cli\u003eMobile Programmatic Buying\u003c\/li\u003e  \u003cli\u003eAdvertising on Social Media\u003c\/li\u003e  \u003cli\u003eHow to Develop a Mobile App\u003c\/li\u003e  \u003cli\u003eMarketing an App\u003c\/li\u003e  \u003cli\u003eApp Store Optimization (ASO)\u003c\/li\u003e  \u003cli\u003eThe Internet of Things\u003c\/li\u003e  \u003cli\u003eVirtual Reality\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eBONUS FEATURES\u003c\/p\u003e  \u003cp\u003eThere are several bonus features, in addition to the chapter content, that makes this book the best single source for mobile marketing information.\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eBob’s 60 Top Text Message Marketing Tips\u003c\/li\u003e  \u003cli\u003eTop Secret: What Does Facebook Know About You?\u003c\/li\u003e  \u003cli\u003eWhy Facebook is the Greatest Advertising Medium of All-Time\u003c\/li\u003e  \u003cli\u003eWith Mobile Advertising, there is No Prime Time Anymore\u003c\/li\u003e  \u003cli\u003eWhy Mobile is Your Small Business Powerhouse\u003c\/li\u003e  \u003cli\u003eHow to Craft a Great Text Message\u003c\/li\u003e  \u003cli\u003eE-commerce: How Mobile Drives Sales in Retail Stores\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eBut, it doesn’t stop there.  Mobile marketing is so fluid, and the business is changing so rapidly, that it’s difficult for any print book to keep up.  There, \u003cem\u003eRelevance Raises Response\u003c\/em\u003e answers the call as well by providing a website that is continually updated with the latest mobile marketing statistics and information.\u003c\/p\u003e  \u003cp\u003eRELEVANCE RAISES RESPONSE\u003c\/p\u003e  \u003cp\u003eMarketing is an ongoing contest for people’s attention, and mobile provides the mechanism that, in the history of promotion, is the closest a brand has ever been able to get to its customer. With mobile, customers can act on any message at any time, no matter where they are. They can take immediate action to research, find, or buy something. When a consumer can act in the moment, his expectations are high and his patience is low. That makes the credibility and relevance of the mobile message of the utmost importance. Ultimately, brands that do the best job of engaging consumers with a relevant mobile message will win.\u003c\/p\u003e","brand":"SkillBites","offers":[{"title":"Default Title","offer_id":47137743208688,"sku":"9781942489122","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781942489122_p0.jpg?v=1763759724","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781942489122","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}