{"product_id":"9781945449017","title":"Online or Flatline: The Small Business Owner's Guide to Digital Marketing","description":"\u003cp\u003eDigital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In \u003cem\u003eOnline or Flatline\u003c\/em\u003e, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to set up an attractive webpage\u003c\/li\u003e\n\u003cli\u003eHow to prioritize your social media efforts\u003c\/li\u003e\n\u003cli\u003eHow to use review feedback to interact with customers\u003c\/li\u003e\n\u003cli\u003eHow to optimize your ability to be found on Google\u003c\/li\u003e\n\u003cli\u003eHow to combine traditional and digital advertising, and much more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eOnline or Flatline\u003c\/em\u003e gives small business owners an easy-to-follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Elevate Publishing","offers":[{"title":"Default Title","offer_id":49786858864880,"sku":"9781945449017","price":12.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781945449017","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}