{"product_id":"9781945815010","title":"Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value","description":"Now is the time to answer that \"value\" question so well and so completely that your organization thrives. The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing. There has never been a more exciting and lucrative time to pay attention to value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction","brand":"Value Innoruption Advisors Publishing","offers":[{"title":"Default Title","offer_id":47174482952432,"sku":"9781945815010","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781945815010_p0.jpg?v=1763796111","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781945815010","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}