{"product_id":"9781946885050","title":"Ready, Fire, Aim: How I Turned a Hobby Into an Empire","description":"\u003cp\u003e\u003cstrong\u003eEntrepreneur Melissa Carbone scares people for a living—and she does it so well, she has her market cornered.\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMelissa Carbone's company, Ten Thirty One Productions, creates immersive horror experiences with life-like monsters and magic and other frights. More than 500,000 guests have attended her attractions and they show no sign of slowing down.\u003c\/p\u003e \u003cp\u003eBut it wasn't always this way—an activist and lifelong horror fan, Melissa built her brand from the ground up, and in order to do that, she had to surmount her number-one obstacle: fear of failure.\u003c\/p\u003e \u003cp\u003eKnown for securing one of the largest investments in the history of the show from Mark Cuban on ABC’s \u003cem\u003eShark Tank\u003c\/em\u003e, Melissa lives by the philosophy that it’s important to dream epically and have the guts to jump for it. And success has followed. Collaborations and relationships with iconic industry and political leaders like Live Nation, Legendary Pictures, and the White House are just a small piece of the story.\u003c\/p\u003e \u003cp\u003eIn \u003cem\u003eReady, Fire, Aim: How I Turned a Hobby Into an Empire\u003c\/em\u003e, Carbone shares her philosophy of embracing all the shots that hit—and the ones that missed—that enabled her to turn her hobby into an empire. She will reveal the secrets, tips, and anecdotes that can help \u003cem\u003eyou\u003c\/em\u003e turn your dreams for your career into your reality.\u003c\/p\u003e \u003cp\u003eYou will find inspiration to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eChoose boldly\u003c\/strong\u003e: Choose to be in the top .1% of successful individuals—every day\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eActivate your ideas\u003c\/strong\u003e: Activation is where millionaires and billionaires are made—this is the key difference between the dreamers and those who have it all\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eKill the fear of failure\u003c\/strong\u003e: Failure is the best way to prepare you for success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBuilding your empire will require constant learning, reinvention, and growth. \u003cem\u003eReady, Fire, Aim\u003c\/em\u003e is the story of entrepreneurship that pushes you to live with the audacity to take the first shot.\u003c\/p\u003e","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":47123831259376,"sku":"9781946885050","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781946885050_p0.jpg?v=1763798199","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781946885050","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}