{"product_id":"9781947480001","title":"Persuade With a Story!: How to Attract Clients and Customers With Heroic Storytelling","description":"HUMANS ARE HARDWIRED FOR STORIES  Storytelling helps consultants and coaches persuade on an emotional level. Maybe that is why companies like FedEx, Kimberly-Clark, and Microsoft are hiring storytelling experts to teach their executives to tell relatable stories. Nothing is as persuasive as storytelling with a purpose, and readers will learn the techniques of telling a great story employed by Hollywood, Madison Avenue and Wall Street.  ~ How you can add persuasion power to presentations ~ Eight great metastories you need to tell ~ The art and science of storytelling ~ Three key characters of persuasive stories: hero, nemesis, and mentor ~ Why you should not be the hero of your own stories  If you want lessons on how to improve your persuasion power, with a dash of wry humor thrown in, then Persuade With a Story! is the book for you.","brand":"Indie Books International","offers":[{"title":"Default Title","offer_id":47154621055216,"sku":"9781947480001","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781947480001_p0.jpg?v=1763797099","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781947480001","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}