{"product_id":"9782511017906","title":"Summary: Leap: Review and Analysis of Schmetterer's Book","description":"\u003cb\u003eThe must-read summary of Bob Schmetterer's book: \"Leap: A Revolution in Creative Business Strategy\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Bob Schmetterer's book \"Leap\" explains the author's compelling revolutionary idea: instead of hiring an ad agency for your product, use the agency at the beginning of the process to develop a big Creative Business Idea (CBI) around which the company's strategy will be based. The very best CBIs don’t simply communicate what a brand stands for, but define it. This summary includes concrete examples to illustrate the benefits of using the author's strategy and how you can implement it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003c\/b\u003e\u003cbr\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your business knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"Leap\" and discover the key to coming up with business ideas that define your brand and speak for themselves.\u003c\/b\u003e\u003cbr\u003e","brand":"Business Book Summaries","offers":[{"title":"Default Title","offer_id":47153218814192,"sku":"9782511017906","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511017906_p0.jpg?v=1763695559","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511017906","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}