{"product_id":"9782511018378","title":"Summary: The End of Marketing as We Know It: Review and Analysis of Zyman's Book","description":"\u003cb\u003eThe must-read summary of Sergio Zyman's book: \"The End of Marketing as We Know It\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Sergio Zyman's book \"The End of Marketing as We Know It\" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic that people have taken an oath to protect. According to Zyman, today's consumers have a bewildering array of choices so companies can no longer just sell a product, they have to give people a reason to buy. In this summary, Zyman takes you through his marketing strategies and demonstrates that it is possible to not only position your product, but to re-position that of your competitor. By following his advice, you will learn how to use your marketing strategies to become a part of your customer's world and focus on your central message.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003cbr\u003e\u003c\/b\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your business knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"The End of Marketing as We Know It\" and learn the secrets behind the art of marketing from Coca Cola's marketing man.\u003c\/b\u003e\u003cbr\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47153219764464,"sku":"9782511018378","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511018378_p0.jpg?v=1763700401","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511018378","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}