{"product_id":"9782511018682","title":"Summary: What Customers Really Want: Review and Analysis of McKain's Book","description":"\u003cb\u003eThe must-read summary of Scott McKain's book: \"What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Scott McKain's book \"What Customers Really Want\" shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal connection with the people and the organisations they do business with so that the outcome is a compelling experience rather than a mere transaction. In his book, the author explores six major areas in which this business-to-consumer disconnection frequently occurs and how you can bridge the gap. This summary is a must-read for any business owner who wants to ensure that customers form a connection with the company and come back again and again.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003cbr\u003e\u003c\/b\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"What Customers Really Want\" and discover the key to connecting with your customers and providing a great customer experience.\u003c\/b\u003e\u003cbr\u003e","brand":"Business Book Summaries","offers":[{"title":"Default Title","offer_id":47153220452592,"sku":"9782511018682","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511018682_p0.jpg?v=1763695435","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511018682","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}