{"product_id":"9782511020418","title":"Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book","description":"\u003cb\u003eThe must-read summary of Michael Silverstein and Neil Fiske's book: \"Trading Up: Why Consumers Want New Luxury Goods - And How Companies Create Them\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Michael Silverstein and Neil Fiske's book \"Trading Up\" shows that the tastes and preferences of American middle-market consumers are changing. More and more, they are becoming willing to “trade up” in some areas – to pay a premium price for products and services that provide a greater level of quality than typical mass market offerings. As a result, a new concept is emerging in the marketplace: “New-Luxury”. In their book, the authors explain that new-luxury products break the traditional norms of the past and sell at comparatively high volumes, despite their relatively high prices. This summary is a must-read for both marketers and consumers who want to become smarter in an increasingly sophisticated marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003cbr\u003e\u003c\/b\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"Trading Up\" and discover the new-luxury products that will change the way you think about the marketplace.\u003c\/b\u003e\u003cbr\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47173963055344,"sku":"9782511020418","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511020418_p0.jpg?v=1763700475","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511020418","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}