{"product_id":"9782511021576","title":"Summary: The Art of Woo: Review and Analysis of Shell and Moussa's Book","description":"\u003cb\u003eThe must-read summary of G. Richard Shell and Mario Moussa's book: \"The Art of Woo: Using Strategic Persuasion to Sell Your Ideas\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from G. Richard Shell and Mario Moussa's book \"The Art of Woo\" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003cbr\u003e\u003c\/b\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"The Art of Woo\" and discover the key to selling to customers who come back again and again.\u003c\/b\u003e\u003cbr\u003e","brand":"Business Book Summaries","offers":[{"title":"Default Title","offer_id":47158766764272,"sku":"9782511021576","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511021576_p0.jpg?v=1763695704","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511021576","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}