{"product_id":"9782511022108","title":"Summary: Will and Vision: Review and Analysis of Tellis and Golder's Book","description":"\u003cb\u003eThe must-read summary of Gerard Tellis and Peter Golder's book: \"Will and Vision: How Latecomers Grow to Dominate Markets\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Gerard Tellis and Peter Golder's book \"Will and Vision\" raises an interesting question: “Is it better to be first to market with a new product or to delay getting to market until you have a better product?”. In their book, the authors explain how the answer to this question can be found by looking at current market and product category leaders - these tend to be the companies that best harness the five key drivers of long-term success, rather than those who seek a first-mover advantage. This summary demonstrates each of these drivers and why you should exploit them in order to gain lasting success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003c\/b\u003e\u003cbr\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"Will and Vision\" and discover the key to harnessing long-term market leadership.\u003c\/b\u003e\u003cbr\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47178154967280,"sku":"9782511022108","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511022108_p0.jpg?v=1763700527","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511022108","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}