{"product_id":"9782511022368","title":"Summary: Small Message Big Impact: Review and Analysis of Sjodin's Book","description":"\u003cb\u003eThe must-read summary of Terri Sjodin's book: \"Small Message Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Terri Sjodin's book \"Small Message Big Impact\" explains that an elevator speech is a brief speech that introduces your product in less than three minutes. This summary explains how to maximise the impact of that small message and benefit from the “elevator effect”.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003cbr\u003e\u003c\/b\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"Small Message Big Impact\" and discover how the key to selling more is saying less.\u003c\/b\u003e\u003cbr\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47138015117552,"sku":"9782511022368","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511022368_p0.jpg?v=1763700537","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511022368","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}