{"product_id":"9782511035993","title":"Summary: Traction: Review and Analysis of Weinberg and Mares' Book","description":"\u003cb\u003eThe must-read summary of Gabriel Weinberg and Justin Mares' book: \"Traction: A Startup Guide to Getting Customers\".\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Gabriel Weinberg and Justin Mares' book \"Traction\" states that there are lots of start-ups trying to be successful today. According to Weinberg and Mares, the start-ups that manage to reach success are the ones that create ‘traction’ by generating customer growth and momentum. This should be the main aim of anyone launching a start-up and they should use the Bullseye Framework to identify which traction channels they should use. The Bullseye Framework has five key principles; brainstorm, rank, prioritise, test and focus. This summary explains each of these principles in detail, allowing you to learn the best way to launch a successful start-up.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003c\/b\u003e\u003cbr\u003e• Save time \u003cbr\u003e• Learn the Bullseye Framework to identify to right traction channels\u003cbr\u003e• Ensure your start-up is successful\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read the summary of “Traction” to discover how to create customer growth and momentum for your start-up and succeed!\u003c\/b\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47180352979184,"sku":"9782511035993","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782511035993_p0.jpg?v=1763696319","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782511035993","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}