{"product_id":"9782806222534","title":"Summary: A New Brand World: Review and Analysis of Bedbury's Book","description":"\u003cb\u003eThe must-read summary of Scott Bedbury's book: \"A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century\".\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Scott Bedbury's book \" A New Brand World\" shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary: \u003c\/b\u003e\u003cbr\u003e• Save time\u003cbr\u003e• Understand key concepts \u003cbr\u003e• Increase your business knowledge \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"A New Brand World\" and find out how to create a solid 21st century brand based on values. \u003c\/b\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47169834320112,"sku":"9782806222534","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806222534_p0.jpg?v=1763702146","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806222534","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}