{"product_id":"9782806235671","title":"Summary: The Art of the Start - Guy Kawasaki","description":"This work offers a summary of the book \"THE ART OF THE START: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything\" by Guy Kawasaki.\u003cbr\u003eGuy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm which assists high-technology companies. Previously, he worked for Apple Computer, Inc. as a software evangelist for the Macintosh and later as an Apple Fellow. \u003cbr\u003eStarting a business is much more of an art than a step-by-step or a thoroughly predictable process. According to Kawasaki, success in taking an idea and building it into a new business is actually the cumulative result of eleven distinct arts such as the Art of Positioning, the Art of Writing a Business Plan and the Art of Rainmaking. As the author argues in The Art of the Start, to succeed in getting a new business off the ground, you'd better be able to bring all these arts to bear or it's going to be an uphill struggle. \u003cbr\u003eThe Art of the Start is a great book about entrepreneurship. Kawasaki reveals everything you need to know about building a meaningful organization.","brand":"Primento Publishing","offers":[{"title":"Default Title","offer_id":47157967782128,"sku":"9782806235671","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806235671_p0.jpg?v=1763702436","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806235671","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}