{"product_id":"9782806247124","title":"Summary: If You Build It Will They Come?: Review and Analysis of Adams' Book","description":"\u003cb\u003eThe must-read summary of Rob Adams' book: \"If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity\".\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis complete summary of the ideas from Rob Adams' book \"If You Build It Will They Come?\" shows that successful entrepreneurs don’t just plunge in without doing their research: before investing money they prove that a market exists, and that the market is commercially viable. This summary demonstrates that though this process is crucial, it need not be too difficult or time-consuming. A robust market validation process takes about 60-days and involves three steps: figure out whether or not your idea is worth pursuing by objectively evaluating your idea and the size of the potential market (2-3 days); reach out to your market and systematically gather data from multiple sources on what your future customers think of your idea (50 days); follow through and blast into the market by using the data you’ve gathered to launch, market and sell your product the smart way (7-8 days). He takes the reader through specific steps in the process, and the questions an entrepreneur should ask. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary: \u003c\/b\u003e\u003cbr\u003e• Save time \u003cbr\u003e• Understand the key concepts \u003cbr\u003e• Increase your business knowledge \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"If You Build It Will They Come?\" and discover a blueprint for savvy, common sense investment.\u003cbr\u003e\u003c\/b\u003e","brand":"Must Read Summaries","offers":[{"title":"Default Title","offer_id":47137718403312,"sku":"9782806247124","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806247124_p0.jpg?v=1763702372","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806247124","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}