{"product_id":"9782806247377","title":"Summary: Intellectual Capital: Review and Analysis of Edvinsson and Malone's Book","description":"\u003cb\u003eThe must-read summary of Leif Edvinsson and Michael S. Malone's book: \"Intellectual Capital: Realizing Your Company's True Value by Finding its Hidden Brainpower\".\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThis complete summary of the ideas from Leif Edvinsson and Michael S. Malone's book \"Intellectual Capital\" shows how intellectual capital represents the difference between a company's balance sheet and its market value. In their book, the authors describe how traditional accounting methods fail to accurately capture intellectual property assets, resulting in a significant management question: “How can management decisions be consistently made which will enhance the company’s intellectual capital base rather than detract from it?” Businesses need to develop a framework to measure intellectual capital, to track and improve it. This summary will teach you exactly how to do this in order to represent the true value of your company.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAdded-value of this summary:\u003c\/b\u003e\u003cbr\u003e• Save time\u003cbr\u003e• Understand key concepts\u003cbr\u003e• Expand your business knowledge\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTo learn more, read \"Intellectual Capital\" and discover how you can find the hidden brainpower of your business in order to realize its true value potential.\u003c\/b\u003e\u003cbr\u003e","brand":"Business Book Summaries","offers":[{"title":"Default Title","offer_id":47137853178096,"sku":"9782806247377","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806247377_p0.jpg?v=1763702636","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806247377","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}