{"product_id":"9782806267153","title":"The Long Tail Theory for Business: Find your niche and future-proof your business","description":"\u003cb\u003eEnsure the future profitability of your company!\u003c\/b\u003e\u003cbr\u003eThis book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time. \u003ci\u003e\u003cbr\u003e\u003c\/i\u003e\u003ci\u003eIn 50 minutes you will be able to:\u003c\/i\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization\u003c\/li\u003e\n\u003cli\u003eIdentify the products in your portfolio that make up the ‘head’ and ‘tail’ sections of the long tail theory and use these findings to form your strategy\u003c\/li\u003e\n\u003cli\u003eLearn about how you can increase future profitability using Chris Anderson’s strategy of “selling less of more”\u003c\/li\u003e\n\u003c\/ul\u003e\u003cb\u003eABOUT 50MINUTES.COM | Management \u0026amp; Marketing\u003c\/b\u003e\u003cbr\u003e50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.","brand":"50Minutes.com","offers":[{"title":"Default Title","offer_id":47166126915824,"sku":"9782806267153","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806267153_p0.jpg?v=1763702747","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806267153","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}