{"product_id":"9782806280114","title":"Book Review: The Tipping Point by Malcolm Gladwell: The little things that make a difference","description":"\u003cb\u003eIt can be hard for busy professionals to find the time to read the latest books. Stay up to date in a fraction of the time with this concise guide.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Tipping Point\u003c\/i\u003e is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of \u003ci\u003eThe Tipping Point\u003c\/i\u003e have been sold to date, and \u003ci\u003eTime\u003c\/i\u003e magazine named Gladwell one of its 100 most influential people in 2005.\u003cbr\u003e\u003ci\u003e\u003cb\u003e\u003cbr\u003eThis book review and analysis is perfect for: \u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e• Anyone looking to understand social trends\u003cbr\u003e• Anyone with an interest in sociology or psychology\u003cbr\u003e• Anyone hoping to become a ‘rare bird’ and influence others\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout 50MINUTES.COM | BOOK REVIEW\u003c\/b\u003e\u003cbr\u003eThe Book Review series from the 50Minutes collection is aimed at anyone who is looking to learn from experts in their field without spending hours reading endless pages of information. Our reviews present a concise summary of the main points of each book, as well as providing context, different perspectives and concrete examples to illustrate the key concepts. \u003cbr\u003e","brand":"50Minutes.com","offers":[{"title":"Default Title","offer_id":47179785634032,"sku":"9782806280114","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782806280114_p0.jpg?v=1772807689","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782806280114","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}