{"product_id":"9782940361885","title":"What is Packaging Design?","description":"\u003cbr\u003eNew in Paperback!\u003cp\u003eThis is a highly visual, compact-format sourcebook, packed with top international packaging designers' contemporary work, accompanied by essays on the surrounding issues.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eWhat Is Packaging Design? \u003c\/i\u003elays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field.\u003c\/p\u003e\u003cp\u003eDesign basics such as format, layout, and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing, and legislation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47040528908528,"sku":"9782940361885","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9782940361885_p0.jpg?v=1763761401","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9782940361885","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}