{"product_id":"9783037781210","title":"Helvetica Forever: Story of a Typeface","description":"\u003cp\u003eDesigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Lars Muller Publishers","offers":[{"title":"Default Title","offer_id":47058000773360,"sku":"9783037781210","price":49.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783037781210_p0.jpg?v=1763711629","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783037781210","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}