{"product_id":"9783110263312","title":"Marketing Libraries in a Web 2.0 World","description":"\u003cp\u003eMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47061301887216,"sku":"9783110263312","price":182.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110263312_p0.jpg?v=1763716026","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110263312","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}