{"product_id":"9783110280869","title":"Marketing Library and Information Services II: A Global Outlook","description":"\u003cp\u003eWith contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47051246371056,"sku":"9783110280869","price":168.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110280869_p0.jpg?v=1763715941","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110280869","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}