{"product_id":"9783110341140","title":"Mobile Publishing: E-Books, Apps #x00026; Co.","description":"\u003cp\u003eStarting from an analysis of how the market has developed, the authors use case examples to present the step-by-step course of product development. The presentation begins with a discussion of target group analysis and a consideration of suitable carrier media and product forms, and continues through marketing, a description of existing technologies, and a discussion of possible business models.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47132733374704,"sku":"9783110341140","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110341140_p0.jpg?v=1763716595","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110341140","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}