{"product_id":"9783110369410","title":"Integriertes Marketing-, Vertriebs- und Kundenmanagement","description":"\u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the BtB market.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47157947367664,"sku":"9783110369410","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110369410_p0.jpg?v=1763716838","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110369410","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}