{"product_id":"9783110396553","title":"Internationales Marketing f#x000FC;r Ingenieure","description":"\u003cp\u003eIn many foreign markets, the economy is stable, future-oriented, and interested in innovative products. Yet gaining entry to these markets appears difficult and risky – often too risky for small and mid-sized enterprises. This book addresses the special needs of technology-oriented mid-sized firms and points the way to practical solutions.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47153711939824,"sku":"9783110396553","price":56.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110396553_p0.jpg?v=1763717387","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110396553","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}