{"product_id":"9783110400625","title":"A Global View on Intercultural Management: Challenges in a Globalized World","description":"\u003cp\u003eWhatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47051248697584,"sku":"9783110400625","price":56.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110400625_p0.jpg?v=1763718272","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110400625","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}