{"product_id":"9783110417227","title":"Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms","description":"\u003cp\u003eIn the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47142451282160,"sku":"9783110417227","price":91.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110417227_p0.jpg?v=1763718162","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110417227","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}