{"product_id":"9783110423822","title":"Management kleiner und mittlerer Unternehmen: Strategische Aspekte, operative Umsetzung und Best Practice","description":"\u003cp\u003e \u003c\/p\u003e \u003cp\u003eStrategic and operational issues are both critical to the management of SMEs. This textbook undertakes a scientific examination of broad topical areas including founding, business development, and ownership transfer, as well as operational implementation in the realms of marketing, human resources, communication, finance, taxes, law, and mediation.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47157947859184,"sku":"9783110423822","price":84.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110423822_p0.jpg?v=1763717745","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110423822","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}