{"product_id":"9783110433180","title":"Identit#x000E4;tspositionierungen der DAX-30-Unternehmen: Die sprachliche Konstruktion von Selbstbildern","description":"\u003cp\u003e \u003c\/p\u003e \u003cp\u003eCompanies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47142499254512,"sku":"9783110433180","price":126.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110433180_p0.jpg?v=1763717644","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110433180","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}