{"product_id":"9783110553895","title":"Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms","description":"\u003cp\u003eNew digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. \u003c\/p\u003e\u003cp\u003eToday, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. \u003c\/p\u003e\u003cp\u003eWith the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47052223414512,"sku":"9783110553895","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783110553895_p0.jpg?v=1763719835","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783110553895","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}