{"product_id":"9783319945460","title":"Start-up: A Practical Guide to Starting and Running a New Business","description":"So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.  ","brand":"Springer International Publishing","offers":[{"title":"Default Title","offer_id":47034528104688,"sku":"9783319945460","price":74.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783319945460_p0.jpg?v=1763721685","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783319945460","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}