{"product_id":"9783593399454","title":"Global Market Strategies: How to Turn Your Company into a Successful International Enterprise","description":"\u003cp\u003eGood international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company’s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in \u003ci\u003eGlobal Market Strategies\u003c\/i\u003e provide international managers with the requisite know-how for success in all markets and industries.\u003c\/p\u003e","brand":"Campus Verlag","offers":[{"title":"Default Title","offer_id":47040893059312,"sku":"9783593399454","price":59.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783593399454_p0.jpg?v=1763726563","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783593399454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}