{"product_id":"9783593500256","title":"Maucher and Malik on Management: Maxims of Corporate Management - Best of Maucher's Speeches, Essays and Interviews","description":"\u003cp\u003eThey are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book—a combination of interviews, essays, and other works by Maucher—offers a unique exchange of ideas between three of the world’s corporate management pioneers.\u003c\/p\u003e","brand":"Campus Verlag","offers":[{"title":"Default Title","offer_id":47048626733296,"sku":"9783593500256","price":28.55,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783593500256_p0.jpg?v=1763727608","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783593500256","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}