{"product_id":"9783598232213","title":"Gemeinwohl und lokale Macht: Honoratioren und Armenwesen in der Berliner Luisenstadt im 19. Jahrhundert","description":"Includes the breakthrough field of In-Depth Public Relations™\u003cp\u003eOur expanding media universe has opened up infinite possibilities for the person or enterprise seeking coverage for a product, company, or cause. While technological and geographical boundaries seem to have melted away, businesses still must find a pathway to the human psyche if they want their messages to influence behavior and ultimately push the \"buy button\" in the brain.\u003c\/p\u003e\u003cp\u003eAuthors Sherry Klinger, a renowned branding and PR expert, and Dr. Wendy Basil, a popular\u003cbr\u003eClinical and Media Psychologist, combine the latest neuromarketing research and years of successful business experience to introduce a new method of branding and promotion called In-Depth Public Relations™. Using fairy tales as an ideal model, they demonstrate, in a simple and entertaining style, how to create a narrative with psychological elements that will ensure your story becomes irresistible. Whether you are an entrepreneur, a newcomer to marketing and PR, a corporate CEO, or an experienced communications professional, this book is for you.\u003c\/p\u003e\u003cp\u003eRead this book to learn the secrets to:\u003c\/p\u003e\u003cp\u003e* getting your story told through the media and reaching your buying audience everywhere-without paying a dime for it\u003c\/p\u003e\u003cp\u003e* making anything or anyone famous and familiar\u003c\/p\u003e\u003cp\u003e* creating compelling campaigns that change popular culture and become trendsetters\u003cbr\u003e* influencing buying decisions\u003c\/p\u003e\u003cp\u003e* applying simple, brain-based techniques and tools like the i-DPR Index™ to gain worldwide media coverage in print, broadcast, and digital media\u003c\/p\u003e\u003cp\u003e* the success behind one of the authors' very own business ventures that began on a shoestring budget and transformed into a mega-million-dollar enterprise within 18 months-and how you can do it, too\u003c\/p\u003e\u003cp\u003eSpinology: Transform Your Media Spin Into Business Gold is the one book you need to read to supercharge your campaigns for greater levels of success than you ever imagined!\u003c\/p\u003e\u003cp\u003eThe New Psychological Media Spin to Help You Win Every Time\u003c\/p\u003e","brand":"De Gruyter","offers":[{"title":"Default Title","offer_id":47063610196208,"sku":"9783598232213","price":182.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783598232213_p0.jpg?v=1763726514","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783598232213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}