{"product_id":"9783656991564","title":"To what extent is there evidence to suggest that the adoption of a marketing-led approach to business actually does improve organizational performance?","description":"Seminar paper from the year 1998 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Nottingham, language: English, abstract: A basic premise of marketing is that organisational performance is improved by satis-fying customers. In the light of this proclamation, the present paper examines evidence sug-gesting that the adoption of a marketing-led approach to business actually imp","brand":"Examicus Publishing","offers":[{"title":"Default Title","offer_id":47063483711728,"sku":"9783656991564","price":23.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783656991564_p0.jpg?v=1763728225","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783656991564","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}