{"product_id":"9783656993278","title":"A critical investigation of the merits and drawbacks of in-depth interviews","description":"Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of applied sciences, language: English, abstract: When commencing to plan a study, researchers face the oftentimes challenging task to decide on the adequate research method for their investigation problem at hand. Since the appropriateness of a study, as well as its ability to be accepted as scientific research, depend very much on the correct choice of the applied research method(s), the decision process for the latter constitutes a crucial phase of the overall research operation. \u003cbr\u003e As many researchers encounter ambiguities when it comes to selecting the suitable research technique, this paper provides a critical reflection on several arguments for and against the employment of in-depth interviews, one of the most common tools used in qualitative research. \u003cbr\u003e The aim of this paper is, therefore, to consider the strengths and weaknesses of in-depth interviews from various angles, in order to advance the perspicuity of the question in which situations it is apt to use interviews as a research tool and when to better search for alternative methods. \u003cbr\u003e To arrive at this objective, four main issues have been explored through a review of already existing literature. First, the merits of individual in-depth interviews are examined. Then the paper addresses the question of what possible drawbacks one may come across when selecting in-depth interviewing as a research method. Furthermore, a short comment on the application of indepth interviews in qualitative tourism research is given. Finally, in the conclusions\/recommendations section it is explained for which types of investigations the in-depth interview is the appropriate research technique. \u003cbr\u003e As indicated above, the main focus of this paper is not on providing a guide for the general set-up and implication process of an in-depth interview. The ma","brand":"Examicus Publishing","offers":[{"title":"Default Title","offer_id":47063906320624,"sku":"9783656993278","price":18.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783656993278_p0.jpg?v=1763739279","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783656993278","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}