{"product_id":"9783668315068","title":"Possible and appropriate foreign market entry modes for PharmaUK to launch NovaRelief in India. An analysis","description":"Seminar paper from the year 2015 in the subject Economics - International Economic Relations, grade: 78% = 1,3, Kingston University London, language: English, abstract: This business report analyses four possible foreign market entry modes for a small pharmaceutical UK firm called \"PharmaUK\" and recommends which one of the entry mode options PharmaUK should adopt for entering India. \u003cp\u003ePharmaUK has recently developed a new type of painkiller medication called \"NovaRelief\" by using its unique knowledge and technology. As it is a new type of painkiller medication, it can be considered to be a \"new drug\", meaning that it has not been used in India before. PharmaUK has decided to launch its new product in India. \u003c\/p\u003e\u003cp\u003eThis report starts with presenting the key factors of India as a new foreign market followed by comparing and contrasting the four possible entry modes for PharmaUK. In the end, a recommendation on which entry mode to choose is given.\u003c\/p\u003e","brand":"Bod Third Party Titles","offers":[{"title":"Default Title","offer_id":47037399826672,"sku":"9783668315068","price":22.9,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783668315068_p0.jpg?v=1763739519","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783668315068","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}