{"product_id":"9783822853719","title":"Automobile Design Graphics","description":"\u003cp\u003e \u003cb\u003eDream a little dream\u003c\/b\u003e \u003cbr\u003eThe art of selling more than just a car\u003c\/p\u003e\u003cp\u003eIn the heyday of the automobile, marketing cars was an exacting process. Selling the public one of their major life purchases involved not only traditional advertising but also a \u003cb\u003ecrucial item that extolled the virtue of the cars: the brochure\u003c\/b\u003e. Often oversize and sumptuously produced, including acetate overlays with fabric and paint swatches, brochures were only available at dealer showrooms or auto fairs–hence specimens of antique and vintage car brochures are rare collector’s items today.\u003c\/p\u003e\u003cp\u003eFrequently overlooked in design and automotive histories, this ephemera offers \u003cb\u003elucid mirror image of American tastes, consumerism, and buying habits since the dawn of the automobile\u003c\/b\u003e. \u003ci\u003eAutomobile Design Graphics\u003c\/i\u003e presents for the first time a comprehensive overview of this mostly forgotten breed of collateral advertising. \u003cb\u003eFrom the most obscure (Tucker, Ajax, Columbia) to the most iconic (General Motors, Ford, and Chrysler)\u003c\/b\u003e, this visual history brings together over 500 reproductions from these rare and collectible customer brochures. Across eight decades, they present not \u003cb\u003eonly some of the finest cars, but also some of the best illustration and graphic design of the 20th century\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eAncillary examples of automotive literature, including the elaborate dealer manuals are also featured, alongside essays by automobile and cultural historian \u003cb\u003eJim Donnelly\u003c\/b\u003e and preeminent design historian \u003cb\u003eSteven Heller\u003c\/b\u003e. Testament to a \u003cb\u003ebygone era when cars were, quite simply, the stuff dreams were made of\u003c\/b\u003e, this book is a visual and informative pleasure for car enthusiasts, designers, and pop culture aficionados alike.\u003c\/p\u003e\u003cp\u003eText in English, French, and German\u003c\/p\u003e","brand":"Taschen America, LLC","offers":[{"title":"Default Title","offer_id":47041567916272,"sku":"9783822853719","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783822853719_p0.jpg?v=1763759149","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783822853719","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}