{"product_id":"9783832538484","title":"Can Gamification Close the Engagement Gap of Generation Y?: A pilot study on the digital startup sector in Berlin","description":"\u003cp\u003eGaming engages. How can employment become more attractive and fun? Only 16 % of German employees are fully engaged and willing to go 'the extra mile' for their company. This perceived engagement gap - which is aggravated by the new work ethics of Generation Y - offers a significant case for value creation and strategic opportunities for companies worldwide. This book analyses the question of whether gamification has the potential to close this engagement gap. It offers a literature review of the emerging topic and creatively and critically develops new ideas. Data from a pilot study on the digital startup sector in Berlin shows a positive impact of gamification on employee engagement. This informative work is directed at people interested in new business trends, business students, gamification researchers and human resources practitioners.\u003c\/p\u003e","brand":"Logos Verlag","offers":[{"title":"Default Title","offer_id":47052521930992,"sku":"9783832538484","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783832538484_p0.jpg?v=1763687708","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783832538484","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}