{"product_id":"9783836408561","title":"Future Trends In Conference Tourism","description":"The main purpose of this book is to find out those future trends which will deeply influence conference tourism and the research of appropriate marketing strategies. It compares Hong Kong and Vienna,\u003cbr\u003ewhich are both representative cities of the conference tourism in Asia and Europe respectively.\u003cbr\u003eA portfolio analysis of both conference cities was made to facilitate a direct comparison. In order to define future trends in conference tourism, the author used a funnel-system. First global trends were analysed, followed by trends in Asia and Europe. After a categorisation of the future trends in tourism, new directions for conference tourism were established.\u003cbr\u003eFuture trends in conference tourism have been categorised in six sections which are explained in the book. The destination which will be the first to orientate its marketing strategies according to these trends could have an enormous advantage in the future. In order to compare\u003cbr\u003eHong Kong's and Vienna's marketing strategies with each other a three dimensional consideration consisting of a historical, a cultural and an economical axis was made.\u003cbr\u003eThe book addresses decision makers of the conference industry,\u003cbr\u003emarketing managers of conference centres and conference organisers.","brand":"VDM Verlag Dr. Muller Aktiengesellschaft \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":47065956548848,"sku":"9783836408561","price":89.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783836408561_p0.jpg?v=1763687997","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783836408561","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}