{"product_id":"9783836545303","title":"Logo Modernism","description":"\u003cp\u003e\u003cb\u003eBrand new: An unprecedented catalog of modern trademarks\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eModernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the \u003cb\u003edistillation of modernism in graphic design\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eThis unprecedented TASCHEN publication, authored by \u003cb\u003eJens Müller\u003c\/b\u003e, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how \u003cb\u003emodernist attitudes and imperatives gave birth to corporate identity\u003c\/b\u003e. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: \u003cb\u003eGeometric, Effect, and Typographic\u003c\/b\u003e. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.\u003c\/p\u003e\u003cp\u003eAlongside the comprehensive catalog, the book features an introduction from \u003cb\u003eJens Müller\u003c\/b\u003e on the history of logos, and an essay by \u003cb\u003eR. Roger Remington \u003c\/b\u003e on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as \u003cb\u003ePaul Rand, Yusaku Kamekura, and Anton Stankowski\u003c\/b\u003e, and at such significant projects as \u003cb\u003e Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968\u003c\/b\u003e. An unrivaled resource for graphic designers, advertisers, and branding specialists, \u003ci\u003eLogo Modernism\u003c\/i\u003e is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form.\u003c\/p\u003e\u003cp\u003eText in English, French, and German\u003cbr\u003e\u003c\/p\u003e","brand":"Taschen America, LLC","offers":[{"title":"Default Title","offer_id":47035496300784,"sku":"9783836545303","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783836545303_p0.jpg?v=1769887893","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783836545303","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}