{"product_id":"9783836557764","title":"Steinweiss: The Inventor of the Modern Album Cover","description":"\u003cp\u003e\u003cb\u003eMusic for the eyes: The inventor of album art\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003e“I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.” \u003c\/i\u003e —Alex Steinweiss\u003c\/p\u003e\u003cp\u003e \u003cb\u003eAlex Steinweiss\u003c\/b\u003e (1917–2011) invented the album cover as we know it. In 1940, as \u003cb\u003eColumbia Records\u003c\/b\u003e ’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and \u003cb\u003ewithin months its record sales increased by over 800 per cent\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eOver the next three decades, \u003cb\u003eSteinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest\u003c\/b\u003e ; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.\u003c\/p\u003e\u003cp\u003eThe book includes \u003cb\u003eSteiweiss’ personal recollections and ephemera from an epic career\u003c\/b\u003e, as well as insightful essays by three-time Grammy Award-winning art director\/designer \u003cb\u003eKevin Reagan\u003c\/b\u003e and graphic design historian \u003cb\u003eSteven Heller\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eAbout the Series:\u003c\/b\u003e \u003cbr\u003e\u003ci\u003eBibliotheca Universalis\u003c\/i\u003e — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!\u003cbr\u003eSince we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. \u003ci\u003eBibliotheca Universalis\u003c\/i\u003e brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.\u003cbr\u003e \u003cb\u003eBookworm’s delight — never bore, always excite\u003c\/b\u003e !\u003c\/p\u003e\u003cp\u003eText in English, French, and German\u003cbr\u003e\u003c\/p\u003e","brand":"Taschen America, LLC","offers":[{"title":"Default Title","offer_id":47037852287216,"sku":"9783836557764","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783836557764_p0.jpg?v=1763688485","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783836557764","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}