{"product_id":"9783836566520","title":"Jim Heimann: 20th Century Alcohol \u0026 Tobacco Ads","description":"\u003cp\u003eSelling the most delicious vices\u003c\/p\u003e\u003cp\u003eVices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this \u003cb\u003elush compendium of advertisements\u003c\/b\u003e, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.\u003c\/p\u003e\u003cp\u003eEach era’s \u003cb\u003ealcohol and tobacco trends\u003c\/b\u003e are exuberantly captured page after page, with brand images woven into \u003cb\u003eAmerican popular culture\u003c\/b\u003e so effectively that almost anyone could identify such icons as the \u003cb\u003eMarlboro Man\u003c\/b\u003e or \u003cb\u003eSpuds MacKenzie\u003c\/b\u003e, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful \u003cb\u003eAbsolut\u003c\/b\u003e campaign confirmed. Even doctors contributed to a \u003cb\u003eperverse version of propaganda\u003c\/b\u003e, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing \u003cb\u003esocial success\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eWhether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of \u003cb\u003ea decidedly vibrant—and sometimes controversial—chapter of advertising history\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003e“This excellent series never fails to amuse… A wonderful selection of the kitsch and the bizarre.“\u003c\/p\u003e\u003cp\u003e \u003ci\u003e — Creative Review, London\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eText in English, French and German\u003c\/p\u003e","brand":"Taschen America, LLC","offers":[{"title":"Default Title","offer_id":47041460207856,"sku":"9783836566520","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783836566520_p0.jpg?v=1763759161","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783836566520","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}