{"product_id":"9783905703078","title":"How We Became Middle-Earth","description":"Following the release in 2001 of the first film of Peter Jackson¿s adapted trilogy of J.R.R. Tolkien¿s The Lord of the Rings: The Fellowship of the Ring, a wave of ¿Ring Fever¿ swamped the world, with reprints of the novel, guidebooks, Internet sites, memorabilia and toys, video and computer games, location tours and extended DVDs. Taking a Cultural Studies perspective, this collection of essays examines the cultural issues generated by Tolkien¿s novel and Jackson¿s films. In particular, by applying a variety of cultural, media and literary theories, the essays in this collection attempt to answer the question: How did we become Middle-earth? \u003cp\u003eTopics covered range from fan culture in an age of IT, globalization, transnational capitalism and consumerism to the local socio-political implications of the Rings tale, and the formation of a Middle-earth in our real (or, as argued by the French philosopher Jean Beaudrillard, our no longer real but hyperreal) world.\u003c\/p\u003e","brand":"Walking Tree Publishers","offers":[{"title":"Default Title","offer_id":47064955322608,"sku":"9783905703078","price":32.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783905703078_p0.jpg?v=1763702919","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783905703078","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}