{"product_id":"9783939556350","title":"The Bait must be Attractive to the Fish and not to the Fisherman","description":"In communication sciences partnerships between entertainment media professionals and sustainability organizations conveying prosocial messages are called 'Entertainment-Education (E-E) collaborations'. Whereas comprehensive research takes place in countries such as the Netherlands and the US, the field is a terra incognita in Germany. Even though German E-E collaborations are designed and implemented they still are unusual experiments. The qualitative study presents first results on characteristics, conditions and forms of E-E collaborations in Germany's television field since the 1990s. It reveals various factors leading to a highly complex situation for the collaborating partners. One central factor is the media legislation, which does not provide a clear orientation standard for the partners. Another one is the public acceptance of E-E collaborations. Some forms are accepted while others are not. Hence, for German television formats, forms with a low to medium level of collaboration (E-E service and E-E license partnerships) should be preferred in contrast to high level collaboration forms (E-E co-productions and E-E inscript participations).","brand":"Oldib Verlag","offers":[{"title":"Default Title","offer_id":47063221174512,"sku":"9783939556350","price":52.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783939556350_p0.jpg?v=1763703707","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783939556350","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}