{"product_id":"9783944669632","title":"Banking on Images: The Bettmann Archive and Corbis","description":"The role of photo agencies remains a blind spot in the history of photography. Emerging in the beginning of the 20th century to satisfy the picture-hunger of modern man (Tschichold), they transformed photography into a commodity. As catalysts for the picture market and through the creation of systematic collections, these companies shaped our western visual culture. The 1920s, 1930s and 1990s, in particular, ushered a paradigm shift in the economy of the medium, marked by major technological developments and the rise of new markets. Taking the example of the Bettmann Archive and Corbis – one of the world’s largest photo agencies, founded by Bill Gates – the book \u003ci\u003eBanking on Images\u003c\/i\u003e inquires into the criteria used in selecting these images, the way in which the value of a commercial image bank is determined, and the concept of photography that lies behind it.","brand":"Red Window Press","offers":[{"title":"Default Title","offer_id":47057454301424,"sku":"9783944669632","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9783944669632_p0.jpg?v=1769833568","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9783944669632","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}